RuanHuoRong

生於廣州，長於廣州，這座城市的脈絡深深影響著我的美學感知。雖非設計科班出身，但平面設計從我最初的愛好，逐漸成為我堅定的職業道路。對我而言，設計不僅僅是技巧與理論的組合，更是我的人生閱歷、情感感知與邏輯思維的綜合表達。

2024年起，先後加入上海FYI STUDIO與深圳GANGAN STUDIO等專業設計工作室，從雜誌排版到品牌視覺體系的構建，每一個項目都讓我充滿學習的熱情與創作的興奮。

曾主導instashake、ISU、Plant-ism等包裝與產品外觀設計，以及SYRIX、LINGYUN、the balancing等多個品牌視覺項目。工作之餘，也以個人項目‘Rave Project’為載體，持續探索書籍設計與文創的更多可能。


Born and raised in Guangzhou, the fabric of this city has profoundly shaped my aesthetic sensibility. Though not formally trained in design, graphic design evolved from an initial interest into my steadfast career path. To me, design is not merely a combination of technique and theory, but a comprehensive expression of my life experiences, emotional perception, and logical thinking.Since 2024, I have joined professional design studios such as Shanghai's FYI STUDIO and Shenzhen's GANGAN STUDIO. Engaging in projects ranging from magazine layouts to the construction of brand visual systems, each project has filled me with enthusiasm for learning and excitement for creation.I have led packaging and product appearance design for projects including instashake, ISU, and Plant-ism, as well as brand visual identity projects such as SYRIX, LINGYUN, the balancing, and others. Beyond commercial work, I continuously explore the possibilities of book design and cultural creative products through my personal initiative, the 'Rave Project'.

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RUANHUORONG

the bálancing

“我所看到的世界”
the bálancing是一个全新的购物概念，致力呈现对时尚生活美学各方面的平衡理念。发现时尚之独特，探索美学之平衡。

“The World in My Eyes”
the bálancing is an entirely new shopping concept dedicated to embodying a balanced philosophy across all aspects of fashion and lifestyle aesthetics. Where uniqueness in fashion is discovered, and balance in aesthetics is explored.

ISU

“精湛的意大利传统工艺与现代化的食品加工技术”——这是ISU意口艺脍食品坚定不移的理念，旨在为中国客户朋友们提供意大利高标准和正宗的产品。此次，为其零售德式口味盘肠设计的包装系列，我从这一个洞察出发。将图形、字体，信息简化至一目了然的画面中，既基本又具有装饰性，以诠释现代机器与传统技艺结合所带来的便捷感和严密制作所创造的极致体验。

"Exquisite Italian traditional craftsmanship combined with modern food processing technology" — this is the unwavering philosophy of ISU, dedicated to providing Chinese customers with high-standard, authentic products. For the packaging design of its retail German-style ring sausage, I started from this very insight. By simplifying graphics, typography, and information into a clear and intuitive visual presentation, the design achieves a balance between the fundamental and the decorative. This approach interprets the sense of convenience brought by the integration of modern machinery and traditional techniques, as well as the ultimate experience created through meticulous production.

instaShake

instaShake，主打所有饮品都选用纯天然新鲜食材现制而成，为了提供多元的，健康的美好风味，特别推出了轻果乳茶系列产品。
instaShake打造的品牌标志与视觉识别系统具有较强的符号体系，使其成为健康饮品领域具有象征性的品牌。此次，针对其轻果乳茶设计的包装系列，我们提出以“风味符号”为概念，并延续品牌的强烈设计语言。从"自然"与"风味"的维度出发，将设计作为连接不同风味个性与消费者感官体验的桥梁。


instaShake is dedicated to crafting all its beverages with pure, natural ingredients, freshly made on the spot. To deliver diverse, healthy, and delightful flavors, it has specially launched a fresh fruit tea product line.

instaShake has developed a strong brand identity and visual recognition system, establishing itself as an iconic brand in the healthy beverage sector. For the packaging design of its fresh fruit tea series, we propose the concept of "Flavor Symbols," which extends the brand’s distinctive visual language. By drawing from the themes of "nature" and "flavor," the design serves as a bridge connecting the unique characteristics of each flavor with the sensory experience of consumers.

Strike Lab | Mass minors  

为击打实验室与 Mass minors 联名匹克球设计的礼盒包装。

Gift box packaging for the pickleball co-designed by Strike Lab and Mass Minors.

VIGOROWN  

为 VIGOROWN 提供的建模刀板。

Modeling Cutter Plate for VIGOROWN

Soy Sauce  

为叔叔家自营酱油商铺设计的瓶贴。

A packing designed for my uncle's family-run soy sauce shop.

LOGOTYPE 

为橄榄纪设计的 LOGO

Logotype identity designed for Olive Rec.

LOGOTYPE 

为度境营造设计的 LOGO

Logotype identity designed for NANO STUDIO.

LOGOTYPE 

以70年代末80年代初“街机游戏”标签为灵感，为击打实验室设计的LOGO过程稿

Process drafts for the Jida Laboratory Logotype, inspired by the "arcade game" aesthetic of the late 1970s and early 1980s.

Rave Project 

个人项目 ‘Rave Project’ 为载体，为其设计的一套西文字体。

A Western typeface designed for the personal project 'Rave Project'.